In 2019, 48% of shoppers purchased some or all of their groceries online, with another 11% planning to do so in the following six months. Here’s what drove consumers’ choices:

1) It’s convenient and saves time.  You can browse the supermarket aisles anytime, from anywhere, and select delivery options and times that best suit you. The average household makes 2.1 trips to the supermarket each week. Online shopping on your lunchbreak, commute, or after the kids go to bed, can open approximately 4 hours of time each week for more enjoyable activities. Plus, all your past purchases are stored on the platform allowing you to reorder items with one click, again and again. 

2) You can double-check your inventory while shopping.  The ability to check what you have on hand helps prevent the purchasing of duplicates or forgetting items that would require a trip to the store. In between orders, you can begin adding to your next cart as you run low on or think of specific items you want or need.

3) Staying on budget is easier. You can see the total as you add things to your cart. The platforms also lets you search and compare brands with a few clicks-- which means you can easily evaluate the package size, nutrition facts and prices.

4) It encourages meal planning. Paying for the service provokes us to get everything needed for the week in one swoop or one service fee.  To do so requires a little upfront planning, but ultimately saves time, money and calories. That’s because those who meal plan rely less take-out, use up more foods on hand, and serve a greater variety of nutritious foods.

1) Convenience comes with a cost.
The shopping and delivery fees vary from service to service and can add up.  Make sure to compare service and delivery fees and build them into your food budget.

3) Unhealthy foods and beverages are more heavily promoted online. Online marketing tactics include the use of banner ads, pop-ups, cross-promotions, coupons, enticing images, videos and ongoing email campaigns, which according to CSPI (Center for Science in the Public Interest) tend to spotlight and offer the best savings and deals on unhealthy foods and beverages. This can prompt impulse purchases that throw off your healthful eating plan and budget.  

3) Quality of perishables items may be subpar. A significant hurdle for online shoppers is quality and freshness. The shopper fulfilling your order may pick less than perfect fruits and veggies that you would have passed up in person or products with “best by” dates that will soon pass. This is perhaps why shoppers order only 70 percent of their shopping lists online. When ordering perishables, make sure to investigate how returns are handled and other policies.

4) Out of stocks and missing items happen.  While most online grocery services offer substitutions for out-of-stocks, they may not for every item, or the substitute selected may not meet your set of criteria. This can throw a wrench into your meal plans.


These materials are provided to you by Blythedale Children’s Hospital and Kohl’s
Eat Well, Be Well Nutrition Outreach Program.
For more tips and information, please visit eat Eat Well, Be Well

Kohl's Eat Well, Be Well Program

Blythedale Children's Hospital, through the generosity of Kohl’s Department Stores, is proud to offer Blythedale and Kohl's Eat Well, Be Well, an innovative outreach program designed to bring health and nutrition education to schools throughout Westchester and Putnam counties. Through this program, Blythedale staff members teach healthy eating habits to children by providing curricula, training and educational tools to school districts throughout the area. The program provides general nutrition guidelines to students, parents and school faculty. Blythedale Children's Hospital offers experts in nutrition and health-education to speak with local parenting groups, PTAs and school personnel.

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